Going mobile is more than just converting your website to a mobile site or connecting a QR code to your current website.
The core experience of any marketing activity must have value that engages the consumer and it must be sticky. Some call this the “secret sauce”.
Going mobile, if executed properly, creates a compelling reason for your audience to engage with you and enforces YOUR desired behavior. Our clients use mobile marketing to increase sales, offer opt-in for future marketing or social engagement, reduce cost of supporting your existing customers. And, it’s all verifiable!
Working with Track The Tag makes it easy and cost effective to get started or add a mobile component to your marketing mix.
Our clients are using mobile campaigns to:
- Reach customers at the exact moment they want information
- Add to your Social presence
- Enforce Branding and Awareness
- Increased sales of existing products
- Increased ability to receive customer feedback
- Reduce cost of support
- New Customer Acquisition
- Increased Customer retention
- Perception of your company’s ability to keep up with current technology
- Lead generation
- Introduction and Instructions on new products
Adding mobile marketing to the mix is a smart way to leverage your existing investment and extend your reach to today’s smartphone-equipped consumers. This growing and influential segment increasingly expects to discover, experience, and even purchase products on their phones.