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Consumers have their mobile devices with them at every stage of the purchase. Be prepared to leverage this powerful tool to your advantage.
Placing a mobile code on the product or package, gives you an opportunity to engage and educate at all stages of the purchase decision. Until recently the only way to differentiate, educate, and influence the purchase was entirely through the packaging – the first impression.
Now your packaging, with the addition of a mobile code, can bring a new level of engagement. Connect consumers to videos that show your product in action, show more detailed technical specs, offer comparative reviews, share testimonials, provide a call now option, share special promotions and coupons, and much more.
Mobile codes create excitement and can influence an immediate purchase decision.
Publicize your movie, music festival, art or performance without even being there.
Using a mobile code on your event promotions and invitations creates buzz and excitement.
Link people to eye-popping galleries, sharing a body of work or give your fans a sample of what to expect when they attend your event. Offer the opportunity to purchase event tickets instantly.
A mobile code positioned next to an art piece turns a passive exhibit into interactive experiences. Adding a voice clip of the artist sharing their inspiration and promoting the piece gives the art a voice without the artist being there. An emotional connection can be made that could influence an immediate purchase.
Maintaining and increasing ad revenues in print is a challenge because print competes with digital initiatives that are highly measurable where print is not.
Mobile Tags are a perfect solution to help sell ad space.
Include a Tag on your ad copy to bridge print (remove this word) a first impression with digital content. Adding layers of relevant digital content has proven to increase value and solidify brand loyalty. Because readers actually choose to view the content and interact with it, you know every scan counts and it’s all measurable.
If a reader has a good experience with one or two tags in a publication, finding tags to scan becomes a treasure hunt and one success can leverage off another. Having a cohesive mobile Tag initiative in your publication ensures everyone’s success.
Do you wish you had the opportunity to be right there when one of your customers showed interest in your product?
You can’t be everywhere. Or can you? With a mobile tag campaign you can answer all their questions, provide additional product information, cross sell, offer discount coupons, and more; at the moment your customers need it.
Add a mobile tag directly to your product label to provide new or updated product information. Scanning a Tag on one of your items can connect a shopper to a landing page that shows all of your products; increasing your opportunity to grow sales by selling multiple products. Add a Shelf Talker so your customers watch videos to see your product in action. Your customers will feel confident knowing they have all the information they need to buy your product. Share insight on how other products which you offer fit into their purchase. Give them the opportunity to purchase directly from you or even connect with your social platform.
Using mobile tags also gives you, the marketer, insight about your customers. Unlike traditional marketing, Tags provide analytics which tell you how to better support your customer. You will know what information your customers are looking for, where they are, and more. Finally, give your most interested customers the opportunity to stay informed by connecting them to your Facebook or Twitter accounts.
Have you noticed that the typical real estate buying habits have changed?
Real Estate buyers today are increasingly gathering information on their own and are more informed. Mobile Tag campaigns offer you, the realtor, the ability to provide valuable information and, at the same time, drive those customers to you.
Mobile tags placed in traditional printed material, on flyers, signage, business cards can provide access to detailed floor plans, pictures, videos, pricing, incentives, and more. Prospective buyers can scan the mobile tags at the point when they have most interest. You will be able to connect them to the information they are looking for and gather information such as contact phone numbers and email. You can also connect buyers to your other listings or even your social pages such as Facebook and Twitter.
Sellers will feel confident you are using the latest technology to sell their properties.
Relators will be able to target marketing efforts where it really matters. Leverage special reports which show where buyers where when they scanned your tag, what information they were looking for and even which marketing was most effective.
Tags are a great way to set yourself apart from the others and establish yourself as a great resource. Show that you are someone who buyers and sellers want to work with.