With smartphone subscriber numbers reaching a critical mass, now is the time to leverage this technology to your advantage.
In Gartner’s latest mobile market report, the research firm indicated that over 428 million mobile devices were sold in Q1 of last year, representing a solid 19% year-over-year increase.
“Mass marketing is no longer a long-term strategy. Mass-marketing campaigns have a 2 percent response rate and are on the decline, whereas by 2015, digital strategies, such as social and mobile marketing, will influence at least 80 percent of consumers’ discretionary spending,” said Adam Sarner, research director at Gartner. “Marketers still need to shift their traditional campaign management strategy around executing campaigns to a customer and move toward a digital marketing, two-way engagement approach.”
– Gartner’s mobile market report
Business-to-business mobile marketing spending will quadruple over the next five years, rising from $26 million in 2009 to $106 million in 2014, according to Forrester Research.
250+ million Americans carry mobile phones—over 80% of the nation’s population.
Source: CTIA Wireless Association